Types and Classification of Hotels
Hotels owners have various target markets to get into. Market segmentation is one of the keys in getting the right marketing approach on your hotel. The factors for market segmentation are also the types and classifications on hotels that are found below.
Hotels can be classified by:
Location
Hotel in city center/downtown, suburban, airport, highway, resorts, motor, hotels,
Function
Can be commercial and convention hotels
Market segment
Examples are Resorts, health spas, timeshares, casino hotels
Specialty of Property
all-suite hotels, boutique, extended-stay, historic,breakfast inn
Price and staff/room ratio
Size
- Small 25 or less
- Average – 26 to 99
- Above average – 100 – 299
- Large – more than 300
Rating (grading)
One star, two star, three star, four star, five star, five star, five star deluxe, five star super deluxe
Ownership
Condominium hotels, chain hotels, independent hotels, management contract, franchise, referral groups
Length of Stay
- Transit Hotels
- Transient hotels
- Residential hotels
The star classification system is one of the most widely used rating systems for hotels worldwide. Hotel ratings in different countries are done by government or semi-government sources, independent rating agencies, or sometimes by hotel operators themselves. The Indian hotel industry follows a star rating system which indicates the number and standard of facilities offered by a hotel.
Hotels sell a combination of accommodation, food, beverages and other services and amenities to guests. The main product, room accommodation, is one of the hotel’s main sources of revenue. Other amenities and perks, such as ambience, decor, in-room amenities, and security, are among the perks that play an important role in the pricing of services.
See the classification and the star rating system of hotel in the Philippines.
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